Aug 17, 2020
Website design has a powerful impact on buyers and their choices, with 94% of first impressions of your business being design-related. And since most first-time visitors to your site are not yet ready to buy, you want to make a good first impression to keep them on your site longer and get them to come back.
Here are five web design trends to consider when deciding which changes will encourage visitors to take the next step.
1. Embrace the dark
Dark interfaces have become wildly popular with users over the past few years, explaining why popular platforms like Google, YouTube, Instagram, and Facebook have made a dark theme an essential part of their UI. But why the obsession with dark mode designs? Well, for one, a dark mode is easier on the eyes when scrolling your phone in low lighting, such as at night or in the early morning. Secondly, it is aesthetically pleasing when coupled with complementary bright accent elements and easy-to-read typography. And last but not least, dark mode is found to save battery.
2. Go boldly
Typography is an integral part of website design. Big and bold typefaces are currently a huge hit on websites. Use bold typography to emphasize important points, such as brand names and landing page headings. Bold typography works so marvellously in website design because it speaks loudly, exuding brand confidence and power.
3. Draw the line
The use of hand-drawn illustrations is one of the biggest trends. These imperfect, sketchy lines and textures, paper backgrounds make your website look fun. It’s all about differentiating your brand identity in a very noisy marketplace. Moreover, your website feels more authentic and human, which helps gain customers’ trust. Building trust results in customer loyalty, which in turn leads to a longer-term relationship, a larger share of wallet, and higher advocacy or word-of-mouth.
4. Mix it up
You may be wondering whether to use illustrations or photos? We say, why not both? Mixing drawings and realism is one of the top website design trends we’re seeing. A hand-drawn element can add whimsy and interest to a design that includes photography. Conversely, a photo can make a more light-hearted illustrated design seem more real or important. If you decide to get on board this trend, consider using illustrations as UI accents or like typography and incorporating animations.
5. Try a new slant
The use of 3D elements in website design is on the rise, and for good reasons. 3D design offers a realistic look and creates a feeling of physical presence. It is also more eye-catching, inspiring, and engaging than flat, two-dimensional design. We love that it is a future-forward approach to website design, creating the impression that your brand is leading the way.
Web design that does the job
Many design elements work well together, so we often mix and match trends and styles to make the most of a project. But ultimately, your web design is a tool in lead generation and sales. It must do the job of attracting and holding the user’s attention. Find out how we can help your website to work harder for you.