Your Easy Guide: Multi-Page Brochure vs Single-Page Websites
Feb 4, 2022
When it comes to choosing between multi-page
brochure or single-page sites, we’re going to make things easy peasy lemon
Think, is it a brochure bonanza or a one-page
wonder that is best for your business?
Unlike a one-pager where the homepage is the entire site, the homepage of a brochure site will provide more than just an overview of what a business is about and why you should use them. This will include links, menus and call-to-actions (CTA’s) that lead through to pages that provide more information to convert viewers to customers.
Presenting: The bold brochure website The digital era’s version of a sales brochure or company profile, brochure websites are for everyone.
Virtually limitless space to showcase a wide range of products and services. In other words, a multi-page website is scalable. It’s easy to add products and pages as you grow.
Abundant SEO opportunities. A multi-pager gives you the chance to run more than one digital marketing campaign at a time. Different marketing messages, different landing pages. Tailor SEO to drive traffic with different interests to the landing page that answers their particular questions and brings joy to their hearts.
And the best bit? Familiar & intuitive design (hello nav bar, hello menu). Users get to focus on your content rather than finding their way around. The point is to keep your visitors on your site long enough for them to explore and convert. If they bounce because it is too confusing to find what they need, you’ll lose the lead within seconds.
Bigger site, more maintenance.
More maintenance, more time and more money. (But of course this won’t matter if
your ROI skyrockets.)
Enter: The single-pager Single-page websites are great for a portfolio overview or campaign landing pages with a single direct call to action.
As long as the focus is narrow, all you need
to present – and all you’ve really got space for – is some high-resolution graphics or
informative videos, eye-catching info and, of course, your
Plus, with mobile users on the rise – 40% of folks search only on a smartphone these days (Intergrowth) – single-page websites are in (and trending in 2022).
Generally faster loading time.
Great for visually-focused sites as the narrow focus keeps high-resolution images & stimulating videos front and centre.
Limited content: not ideal for multiple products or services.
Limited scalability. As you add more content your only option is to make the page longer, which equates to more scrolling. Too much scrolling can take away from the user experience. Bye-bye baby.
More challenging SEO: optimising more keywords on a single page can be tricky.
The worst part is that Google analytics will penalise your ranking score for a high ‘Drop-Off’ rate because it only sees user’s coming to your site and then leaving your site! (There’s nowhere else for them to visit on your site). Your drop-off rate is definitely something to consider when you’re planning to build a new website.
With to-the-point content and design, this budget-friendly option is relatively
easy to implement and *ping* maintain!
Eyes on the prize Whichever your choice, remember it must align with your business goals. Whether that’s a one-and-done single page design or a pick-your-poison brochure website, choose wisely!
And if you need any help, reach out. Designing your website shouldn’t be more confusing than that first day of algebra (*shudders at the memory*).