February 4, 2022
When it comes to choosing between multi-page brochure or single-page sites, we’re going to make things easy peasy lemon squeezy.
Think, is it a brochure bonanza or a one-page wonder that is best for your business?
Unlike a one-pager where the homepage is the entire site, the homepage of a brochure site will provide more than just an overview of what a business is about and why you should use them. This will include links, menus and call-to-actions (CTA’s) that lead through to pages that provide more information to convert viewers to customers.
Presenting: The bold brochure website
The digital era’s version of a sales brochure or company profile, brochure websites are for everyone.
The benefits are clear:
The cons:
Enter: The single-pager
Single-page websites are great for a portfolio overview or campaign landing pages with a single direct call to action.
As long as the focus is narrow, all you need to present – and all you’ve really got space for – is some high-resolution graphics or informative videos, eye-catching info and, of course, your contact-me-IMMEDIATELY deets.
Plus, with mobile users on the rise – 40% of folks search only on a smartphone these days (Intergrowth) – single-page websites are in (and trending in 2022).
The pro’s:
The cons:
With to-the-point content and design, this budget-friendly option is relatively easy to implement and *ping* maintain!
Eyes on the prize
Whichever your choice, remember it must align with your business goals. Whether that’s a one-and-done single page design or a pick-your-poison brochure website, choose wisely!
And if you need any help, reach out. Designing your website shouldn’t be more confusing than that first day of algebra (*shudders at the memory*).
And in case you’re ready to get started, check out this handy-dandy How to brief your Web Designer.
Cheers!