January 17, 2022
This year’s pantone colour inspires creativity and inner inventiveness.
Pantone 17-3938 Very Peri encourages a confidence and courageous curiosity that opens up a world of endless possibilities as we start to re-create and re-imagine this 2022. The future is now, and we are ready.
Today’s world is in constant flux, and this year’s pantone symbolises the transformative times that we are currently living in.
Change is in the air as we re-enter the world as a post COVID society. Our physical and digital lives are morphing into something new along with our behaviours and patterns.
As creators we get to explore new digital and virtual possibilities with digital design and colour usage. Pantone 17-3938 Very Peri showcases the merging of modern life and how colour trends in the digital world are being manifested in the physical world and vice versa.
How Is The Pantone Of The Year Selected?
The pantone colour of the year selection process is a carefully thought out consideration that involves trend analysis across multiple industries and influences.
These influences include:
Who Gets To Choose?
The Pantone Colour Institute is the company who dictates the latest runway colour trends, selects the Pantone Of The Year, broadcasts global colour trends and advises on product and brand visual identity colour usage.