The Known Guide to Web Design Trends 2022
February 23, 2022
From bleached eyebrows to the revival of the cowboy boot, it’s a fulltime job to keep up with what’s in . . . and what’s out!
Luckily, web design trends are staying relatively stable in 2022.
Moving in the same direction…
That doesn’t mean no changes.
In the world of web-design, user experience is (still) everything. And people know what they want.
For instance, 72% of people expect companies to have a mobile-ready website design. (Statista)
So, web design trends still have mobile devices as their focus.
The changes may not be radical, but they’re still RAD!
We’ve pulled together 5 of the hottest visual trends of 2022:
- Colour
2022 is all about colour. Specifically, colour gradients. This means goodbye to one single shade of neon orange and hello to apricot, carrot, tangerine (and everything in between). A smooth transition between tones makes not only for a visually appealing website, but it also signals a company that’s moving with the times. And that’s one to watch.
Did you know that colour alone increases brand recognition by 80%? (Loyola University, Maryland study). - Dark mode
This year, web designers are getting users involved. As we said, it’s (still) all about the UX . . . with a twist.
So right on time and bang on trend, comes the option of dark mode, allowing the user to choose how they would like the website to be displayed.
a) By manual selection on the landing page.
b) Or better yet, by your website reacting to the user’s browser settings through the CSS statement “prefers-colour-scheme”.
Now that’s a people pleaser! - Typography – LARGE not small
Yep, our eyes are naturally drawn to the large text first. And it needs space to do its thing. Hell, span the whole page if you want to. It’s 2022 and it’s time to go big or go home!
Customising your own typography is also trending this year. Think Disney, Apple or Airbnb as unique (and memorable) examples. - Neumorphism
Say what? Say who?
Playing around with shadows is what helps achieve this trendy 3D realism effect, making features appear to emerge from the screen. Cool huh?
See for yourself: https://neumorphism.io/#55b9f3
And last but not least, there’s the exception that proves the rule. Or does it?
Let’s not forget countertrends – because flair (and flares) ain’t for everyone… - Colour minimalism
For all the bright colours and psychological associations to match (orange = creative and comforting), one of the countertrends to look out for this year is colour minimalism.
More white space + “duotone” websites = less complex and thus, user friendly!
Think: TARGET AUDIENCE
So, although website design isn’t going to be starkly different this year, 2022 is offering up some hot trends.
Good design will continue to marry customer expectations with the brand’s story to create a memorable website, no matter which way the wind blows. But it always pays to be upwind.
Where do you stand on these trends?