The world-famous Cape Town Cycle Tour is an annual cycling event hosted in Cape Town, South Africa. The CTCT Lifecycle Week is a nine-day celebration of all things cycling. Including the MTB Challenge, Junior cycling event and the incredible Cape Town Cycle Tour Expo.
This was a large bespoke website project that started with a SEO audit of the old site before establishing the new SEO optimised site map and wire-framing for all featured image and text content based on real search data and analytics.
The new site is user friendly and super easy to navigate, with content neatly categorised according to each CTCT Lifecycle Week event and the process they follow from Pre Race to Race Day and Post Race Results.
We custom designed the clean look and feel according to the existing brand guidelines to ensure that the new brochure site is a mobile friendly extension of this well established brand. The target audience includes local and international cyclists from beginners to professionals. The entry registration process for each CTCT Lifecycle Week event is handled individually according to set dates, to deal with high volumes of traffic on those days and avoid any down time.
The responsive website design and web development includes the coolest custom icon design (iconography) and beautifully illustrated route maps and route profiles (Downloadable PDF format) for enhanced user experience (UX Design) and additional visual navigation.
Additional website features include up to date message boards, live Twitter feed and Facebook feed for regular content updates, call-to-action buttons for internal and external content linking, latest event news (blog), Image gallery and Instagram carousel.