Project Overview
With help of our partner SEO and SEM experts at Rufus Blue. The process began with an SEO audit of the old website to obtain Google Analytics data based on a history of real keywords and key-phrases that users search to find Tea online. The results are used to optimise the new website Information Architecture and content structure (site mapping) to featured image and text content on individual pages, to ensure that the new site is user friendly and content is accessible to Google for increased domain and page authority and improved rankings within search engines.
Our Approach
The responsive Website Design and Web Development adapts effortlessly across all browsers and devices for intuitive online shopping user experience (UX Design) and a aesthetic user-friendly design as an extension of the brand.
Site Overview
Features include bespoke icon design (each representing a unique tea category filter), WordPress Content Management System with WooCommerce (Shop) integration, Blog and Vlog posts with embedded YouTube video content, various call-to-action buttons, Mailchimp newsletter subscription (database collection) and SEO optimised footer for ease of navigation.
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