When last did you updated your website?
Blog | 10th June 2016
The easiest analogy we can use to understand the importance of regular website maintenance is to compare your site to your car. The same concept applies when you purchase a car, you are advised to have the car serviced annually to ensure that the car keeps functioning correctly and doesn’t break or stop working when you need it most. Your website requires the same maintenance to keep it up to date with the latest versions of software available. The success of your website (car) depends on the attention it gets.
You want to be credible and authoritative within your market or industry. Regular content updates keep visitors interested and entices them to return for the latest news and updates. We suggest fresh new image and text content relating to your industry is uploaded to your website on a routine basis to attract repeat visits. Sharing content across Social Media is also a great way to send traffic back to your site.
Your website is a great tool for sharing information about your company, service or product. If you don’t brag on your website about what you have to offer or inform visitors about your unique selling points, they won’t know about it. It’s also important to keep content up to date and remove outdated product and service information to avoid dealing with frustrated customers.
If you want to climb the rankings in Google’s search engine, it’s good to know that they give higher rankings to websites that are updated regularly. Google rewards you for content that is current, credible and of the best quality. Your website also needs to be mobile-friendly with responsive display that works across all devices and browsers.
In order to ensure the compatibility of your website for browser display and functionality it needs to be well maintained. Images need to load, links need to work and and the display needs to adapt across all mobile devices. The user experience needs to be flawless and user-friendly for all visitors to find what they are looking for effortlessly and fast. If they find what they are looking for they are more likely to become a customer.
Web is fluid and changes every day. You need to keep up to date to not only make sure that your site is optimised for the best search engine results but also for security reasons. If your site is maintained regularly it will work hard for you and there is less of a threat against development vulnerabilities for hackers to gain access to your site. If you maintain your website often enough, it will run like a well oiled machine!