May 22, 2018
In our previous article we discussed that websites should include more than just beautiful design and well-researched content. However, in this post we will be covering a more extensive analysis on the website design process.
Yes, website aesthetics are important, yet the UX Design (User Experience Design) and website functionality need to be communicated as accurately as possible. Since you are not creating the website for yourself, your target audience should always come first!
Here are a few essential tips to keep in mind when designing your website.
The User Journey
When constructing a website, by placing the user first, you are already eliminating low website traffic issues down the line. The ‘User Journey’ plays a huge role in managing and directing the way users engage with your website content. The purpose of working out your user journey is to create a simpler experience for your target audience like taking a shortcut through a confusing maze. You need to understand how the user thinks, what it is that they are looking for and by which stage they would like to achieve their goals.
Use these points as an example:
By doing thorough research on the process that users take when purchasing your product or service, you are only a few steps away from developing a successful website.
View Influencing Users Through UX Design for a detailed explanation.
SEO Strategy Map
Once you have filtered through the user journey you can now narrow down on the exact keywords or key phrases related to your product or service. These keywords are determined by real-time Google search data (A SEO audit is crucial to provide real data to work from).
Your SEO strategy needs to include the following key factors:
Contact us if you would like to have an SEO guru to assist you with your strategy.
View What is Search Engine Optimisation? for a detailed explanation.
Think of your website as an extension of your brand. This means that you will need to maintain a coherent brand look and feel across all collateral (including your website design). Be sure that your mission statement and goals are communicated clearly, in order for your visitors to understand why your company would be the best solution for their expectations.
Here are important tips to help your audience identify your brand through your website:
View Useful Tips for Logo Design for a detailed explanation.
View Making 2017 A Colourful Year for a detailed explanation
Remember that consistency applies across all your brand collateral, make sure that you limit the use of fonts to no more than 2 different fonts. We suggest a unique font for headings and a simple legible font for text heavy sections.
View Typography and Design for a detailed explanation.
Now that you have completed your SEO strategy and stuck to your brand guidelines for your new website, you can filter through the information and identify the content that will prevent the growth of your website.
If you have to include text heavy pages, we would suggest that you cut them down to include itemised bullet points, bite-size paragraphs with icons, or replace them with an clear infographics displaying your information more visually (making it easier for your visitors to skim through and focus on the highlighted points).
Photographing or sourcing the correct images for your website can be a challenging task whether hiring a professional photographer or sourcing ideal stock images online. If your budget allows, we would recommend that you hire a photographer who will understand your brief and the kind of message you would like to convey. Choosing stock images could make your website less impactful because (even though these images are good) they do not always meet the expectations of your target audience.
Keep in mind that images you upload to your site will need to be optimised and saved for web, ensuring that your website displays and functions perfectly.
View How To Optimise Your Website Images for a detailed explanation
When designing your website be careful not to overload every page with too much information. With minimal and optimal content placement, having the right amount of space on your website will make things much clearer for users.
White space is an essential design element used to separate sections of content for better legibility. Therefore, in order to ensure that your website looks fresh, you may do the following: