IGO Travel
Truly a unique experience collaborating with the team at IGO Travel based in Durban. Their old website was not optimised, genuinely out of date and did not do them any favours with their SEO ranking because it was not created with best user experience or mobile display and functionality in mind.
Our process started with logo design which represents high-end luxury and style. Created with reflective gold sheen and a classic contemporary play with sexy font and shapes.
Project Overview
A large focus for the new website was load speed and user experience, which meant creating custom WordPress website development with no unnecessary elements that might slow the site down. Although performance was key, the website still had to utilise large imagery to showcase the various luxury destinations that IGO Travel has to offer prospective travellers.
Our Approach
We integrated their bespoke CRM system for requesting online quotes via the new site, allowing users to quickly complete their planned trip details and receive quotes for their selected travel dates, destinations and featured hotel packages.
IGO Travel worked closely with our team to optimise the new website design and plan out which content sections were required for the new site based on the SEO research results, in order to create landing pages for pending digital marketing campaigns to promote the site.
Site Overview
The website design and development includes:
- SEO optimised content structure (Site-mapping and Wire-framing).
- Customised responsive website design and web development.
- Interactive search filters for destination, location and package types.
- Custom website icon design.
- Customised quote forms.
The new rebranded IGO Travel website is user-friendly and easy to navigate with optimised search functionality and responsive layout. The interactive gallery showcases beautiful location and destination imagery and featured content highlights. Google Analytics tracking enables monitoring goals and conversions. Everything is managed through a user-friendly WordPress CMS, allowing the client to update featured content effortlessly.
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