APVF came to us with a challenge: their existing website was outdated, lacked mobile responsiveness, and made it difficult for customers to navigate the full range of industrial products on offer.
They needed a robust, intuitive site that better reflected their expertise, made product discovery easier, and—most importantly—was simple for their internal team to update.
Our strategy was clear: simplify the user experience, tighten up the design, and create a platform that was as future-proof as their fittings.
We started with a full UX audit of their existing content, site structure, and user flow. We then laid new digital groundwork – reorganising product categories, optimising content, and introducing flexible components to allow for growth.
We also knew the client needed a backend that didn’t require a PhD in piping systems to manage. So, we designed with CMS-friendliness top of mind.
Just like a good valve system, we made sure every piece of the site was working in alignment.
Built to Handle Pressure: From seamless product browsing to intuitive filtering, we developed a site that makes it easy for engineers, procurement specialists, and clients to find exactly what they need – fast.
Some key features include:
Custom Product Catalogue – Fully categorised and filterable by product type, material, application, and pressure rating.
Mobile-Responsive Design – Because let’s face it, most decision-makers are checking specs on-site, or in traffic.
Easy CMS Integration – We integrated the user-friendly WordPress content management system that allows the APVF team to update products, specs, and datasheets in just a few clicks (no duct tape required).
Downloadable Tech Sheets – Each product has supporting documentation at the ready. It’s like giving users a digital toolbelt.
SEO Foundations – Optimised metadata and site structure to ensure APVF can rise up the search engine rankings like water through a well-pressurised system. And yes, we made sure the site was leak-free. No broken links here.
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