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Cultura Investments prides itself in providing investment opportunities into innovative farming and advanced farming practices and we aimed to align their relationship with investors by creating a web design that celebrates the relationship shared between Cultura and their clients.
Working closely with the client we were able to bring some subtle changes to the corporate identity to give it a fresher, contemporary feel. We also created a set of customised icons to assist in the communication of the key technical advantages of their various products and services. The web design promotes their core values of responsibility & expertise in their chosen field.
The Cultura Investment site is very much content-focused, so we had to ensure that we placed the information at the forefront of the design, without sacrificing the contemporary ‘feel’ they required, and keeping some subtle effects to improve user engagement.
With the site being content-heavy and information driven we looked at the overall navigation and the user experience (UX design) in detail, paying particular attention to the way the extensive list of products (investment areas) were presented.
We developed the navigation for ease of use with the target audience in mind, making it easy to find the content that you were looking for. Finding your way through the product detail as seamlessly as possible and we created an Invest page with an informative step-by-step guide on how to invest and a detailed question-and-answer section. The interface is highly intuitive, working on both desktop and mobile perfectly.
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