East Midlands

Vending

We were lucky enough to work with the team at East Midlands Vending to create their brand identity (logo design) to make them stand out from their competitors. Our journey started with a fresh brand CI Design process where we went through countless logo iterations to find their unique brand look and feel. After finalising the branding design we were able to translate this into a bespoke website that speaks the same visual language.

Project Overview

Optimised website design and development with a complete SEO and digital marketing strategy that uses real Google analytics data to structure the website content based on real search results in order to structure the featured website content on each page with clear wireframes according to the information hierarchy of what content is most important and visible above the fold. Design that is void of clutter, trendy custom illustrations and iconography that give the site that competitive edge which is currently lacking in the global vending industry. Responsive development allows the site to effortlessly flow across all screen sizes no matter what browser you use.

Our Approach

We took on a staged approach in order to stay within the project scope. As phase one of the project, we launched a bespoke brochure website with custom ‘anchoring’ functionality that allows the user to browse through the diverse mix of vending machines quickly and easily. For phase two we are planning on developing the site as an e-commerce website where users will be able to purchase vending machines and stock to top up the machines straight from the site.

Site Overview

The website design and development includes: SEO and digital marketing strategy Customised contemporary website design Custom illustrations and iconography Responsive web development. Newsletter Subscription (Database acquisition through HubSpot integration). Customised contact and enquiry forms (Database acquisition through HubSpot integration) Easy to navigate with mobile-first optimised display. Everything is managed through a user-friendly WordPress content management system (CMS) which allows the client to update their website content without being handcuffed into monthly content management retainers. NOTE: We include CMS training on all our web projects.

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