Black Elephant Vintners | Known Design Co

Black Elephant Vintners

We had the privilege of collaborating with Black Elephant Vintners, the Rebels Of The Vine. Helping to take these crafty clients through our full Digital Marketing and E-commerce website design and development process, with Active Campaign and Dear integrations.

The result was a clean and cool e-commerce website experience with multiple interactions from buying their wines and merchandise to booking wine tasking experiences or becoming part of their online club that comes with loads of perks.

Project Overview

Their e-commerce website has been optimised with a robust SEO strategy devised by our digital marketing guru at Rufus Blue, which includes a simplified sitemap for best user journey and keyword research to target the correct audience based on real search data results.

The branding design visually translates the concept of ‘Transcending Conformity’ and ‘Reverence’ to position Black Elephant Vintners as the ‘Misfits Of The Wine Industry’.

Our Approach

Black Elephant Vintners’ extreme approach to non-conformity is what makes them unique. They introduce fun into serious winemaking whilst capturing the taste and terroir of the Franschhoek valley in their wines.

It was our duty and honour to make their vision of changing the traditional way of viewing the wine industry come to life on a global online platform.

Site Overview

The project includes:

  • Optimised UX Design and content structure through optimised wireframes.
  • Customised e-commerce web design.
  • Customised e-commerce web development.
  • Mobile-first optimised display.



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