Our Website Design brief for Locus Intelligence based in London, was to create a new look and feel to emphasise professionalism, experience and structure. Like individual worker bees that form part of a process to ensure the success of an entire hive, the team at Locus Intelligence offer a variety of services to help you grow your business with the use of data and technology.
We incorporated the Bee theme throughout the site as an extension of the official logo branding with customised hexagonal icon illustrations for visual impact and simple content navigation. Limiting the colour usage to match the logo design for a coherent overall clean corporate look & feel.
The website information architecture has been optimised according to analytical data from an SEO audit implemented on the old website to confirm the featured information hierarchy for the new website, including content rich keywords and key-phrases related to real online searches that potential clients search to find their service and industry.
The new bespoke responsive Web Development is optimised for mobile display. Including Multimedia integration for YouTube video content, Downloadable Whitepapers (PDF format), Blog/News posts for additional industry and service information along with Social Media sharing for user convenience.