Project Overview
Mastercare has a diverse target audience and the website redesign required serious SEO research and digital marketing strategy in place before we started the Web process. With a new intuitive sitemap (navigation menu) and individual page content structure (wireframes with information architecture) to make it easier for visitors to find the content that they need as quickly as possible with clear paths to key content. Our goal was to improve the content flow and make it user-friendly for both existing and new Mastercare customers.
Our Approach
This custom designed brochure website has been integrated into WordPress for the user-friendly Content Management System (CMS), for improved customisation and content accessibility. We created an easy to use, SEO optimised searchable product catalogue with clear conversion points for visitors to interact with on the site and request a quote or apply for a new home appliance maintenance plan.
Site Overview
The website design and development includes:
SEO optimised content structure (Site-mapping and Wire-framing).
Customised responsive website design and web development.
UX Design and UI Design.
Customised enquiry form.
This brochure site is easy to navigate. With site-wide SEO and copywriting, we laid a solid foundation to build organic search traffic and improve rankings. The new ‘Maintenance Plans’ page provides a great way to connect with site visitors and highlight the incredible work that Mastercare is well known for. The user experience is intuitive and actively drives leads through the ‘Book a Repair’ contact form to convert them to loyal customers.
Like what you see?
Ready to invest in a premium website?
We’re excited to collaborate with brands that are strategic about success.
We custom design websites that are invaluable tools to achieve your business goals.
Download Our Ultimate Buyers' Guide To Creating A Successful Business Website
Ready for a new website?
Reduce surprises by knowing exactly what’s involved.
Perfect for:
- Business & Brand Owners: Learn what to expect from your web developer.
- Cautious Decision-Makers: Know how to compare web developers before you commit.
- The Clueless Team Player: Don't be the one who makes expensive mistakes.
Latest Blog Posts
Find out what’s trending in the world of website design & development. Enjoy our blog full of insights and resources.
Responsive Web Design: Why Your Website Must Work on Every Device
Your website is often the first interaction potential customers have with your business. Whether they discover you through Google, social media,...
Read More
Your Sporting Brand Is More Than a Scoreboard: Why Sports Organisations Need a Digital Experience Built to Perform
Sport moves quickly. One result can change a tournament. One player can become a headline overnight. A fixture can move, a...
Read More
What Makes a Website Premium? 8 Elements of High-End Web Design
A premium website is a custom-designed, fast and intuitive site where every element (brand identity, visual hierarchy, imagery, UX, motion, performance,...
Read More
Arabic Website Design & Development: Bilingual RTL Websites That Don’t Feel Translated
In short: Arabic website design means building a website that reads, behaves and converts naturally for Arabic-speaking users, not just swapping...
Read More